August 6, 2018

Apologies for the hiatus the UX blog has taken over the past several weeks. I have been quite busy attending conferences, preparing for grad school next month and getting my research career off the ground.

This month’s articles will discuss two concepts which at first seem to be polar opposites to one another, exploring possibilities and focus which is known in the design community as opening and closing the diamond. However as...

June 8, 2018

A couple of months ago, I determined my future career path would lead me into UX Research. While I have a Bachelor’s degree in Computer Science, took a couple graduate level courses in HCI while an undergrad and even had a publication at an ACM conference, I knew I needed some additional education. There were things I knew I did not know and most troubling I was certain there were things I didn’t realize I needed to know about...

June 5, 2018

On Thursday we discussed the importance of having a learning plan. However, it’s not enough to simply have a learning plan that you loyally follow. For instance, have you ever read a book you knew could be valuable to your career, only to realize months later that there were opportunities you could have applied that knowledge? Knowledge only becomes power when you can recall and apply it at will to the situations you enco...

May 31, 2018

One of the biggest career mistakes professionals make is focusing on their current job, doing the best job they can with the responsibilities assigned to them. If you’re not growing in your career by taking on more important responsibilities and constantly finding ways to do things better you’ll end up in a job that becomes redundant as market forces change the way we work.  

No more is change present than in the technology whe...

May 29, 2018

Last Monday, we discussed the principles of effective survey design and on Wednesday we looked at some particularly awful surveys to appreciate the trouble user researchers, marketers and others get themselves into when designing surveys. Today I’ll be applying the concepts principles and experiences from this week to design a survey system for an organizations.

Setting the Stage

Suppose we work as a user researcher for LinkedIn...

May 23, 2018

A variety of common surveys are reviewed to point out the common mistakes organizations commit in designing surveys.

May 21, 2018

Surveys have proven to be a rapid and inexpensive way to get customer insights yet are unsuccessful due to poor design. We explore what makes for a great survey.

May 9, 2018

Apple has doubled their market cap (from $400 billion to over $800 billion) in just 5 years and startups like Uber and Spotify have become billion dollar companies in a matter of years. What do these companies all have in common? They realized that it was the experience, not the features that set themselves apart from the competition. In particular, these experiences were built from insights gained by having a deep understandi...

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Featured Posts

Surveys Gone Good

May 29, 2018

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August 7, 2018

We discuss the how the best planned itineraries can go sideways when delays and cancellations and what you can do about it!

July 9, 2018

A few weeks ago we discussed how to plan your vacation including booking flights and hotels as well as the activities you’ll experience while on your vacation. The next step in the travel experience is preparing to travel which is a step many eager travellers skip only...

June 9, 2018

The activities you take part in are the most likely reason you’re embarking on your vacation in the first place. Even if you’re travelling for work, there are often opportunities to enjoy a cultural experience such as shark diving in Cape Town. A common mistake travell...

June 6, 2018

I’m often asked how I manage to travel so often. My answer has always been the same: flexibility and getting what you want. On the one hand you need to be flexible in some areas of travel planning such as when and where you’re going. On the other hand, you need to have...

May 24, 2018

Now that I’ve convinced you that travel is something you ought to get into the habit of doing, it’s time to reveal the biggest downside to travel - it requires a decent amount of planning! All too often I see eager travellers book their travel first and ask questions l...

May 22, 2018