Introducing UX Strategy

May 9, 2018

Apple has doubled their market cap (from $400 billion to over $800 billion) in just 5 years and startups like Uber and Spotify have become billion dollar companies in a matter of years. What do these companies all have in common? They realized that it was the experience, not the features that set themselves apart from the competition. In particular, these experiences were built from insights gained by having a deep understanding of the people who use their products and services. These companies succeeded in spite of not being the first to enter the market nor having the lowest cost product/services.

 

While product strategists are now catching on to the importance of making user experience part of their product/service strategy, they have struggled to find the right approach let alone find the justification needed to convince management to change their approach from a feature and roadmap centric one. Management often sees user experience as just another talking point competitors pay lip service which have ill-defined benefits at best.

 

Effective UX strategy does not require much time, money or participants to get the insights you need to design the cutting edge experience. Indeed the field of UX strategy is littered with tools that when applied in the right circumstances can provide insights needed to drive product/service strategy. This blog will discuss in layman’s terms, all aspects of user experience strategy and innovation allowing you to put your finger on the user's pulse to build engaging product experience. 

 

One final note: user experience is a team sport. I’ll be looking to you, the community to provide your feedback on this discussion. What are your thoughts on what has been covered? Are there any approaches that have proven effective in solving an experience problem?   

 

Cheers,

 

James

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