James Simpson Website

Last year, I reinvented my career from life at a startup to that of a user experience strategist. A challenge I faced was getting my name known in the community which is a key purpose of this website.  This website provides me with a sounding board to share advice for UX strategy get feedback from. 


Understanding Maluuba Users

Maluuba enabled people to stay organized, connected and informed on their smartphones without hunting for apps by simply speaking to their phone. My responsibilities included interviewing smartphone users,  critiquing designs and analyzing anonymized search query to identify trends.  


Embedding Interface Sketches in Code

I developed a tool allowing designers to express their UI designs as ASCII art comments in source code. This allows developers who often implement the user interfaces of an app to quickly reference the designs they’re implementing without having to context switch and allows them to directly annotate the designs.

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© 2019 James Simpson



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